The Edgy Cowgirl: A Journey of Faith, Fashion, and Community
In August 2020, in the midst of a global pandemic, I took a leap of faith and launched The Edgy Cowgirl as an online store specializing in western vintage denim. It was a small beginning, but it quickly turned into something so much bigger than I could have imagined. I didn’t know then that God had a greater plan for this little business—and for me.
From our humble start, we’ve grown into a thriving boutique that offers high-quality, affordable, and unique items for everyone. This evolution wasn’t just about fashion; it was about listening to you—our amazing customers—and building something that reflected your needs and styles.
A Journey Across States
Our journey has taken us to incredible places. After launching online, we opened our first brick-and-mortar store in Borger, Texas, and held our first pop-up in Lubbock, Texas. From there, we expanded to Amarillo, Texas, with a second store and transitioned our Lubbock, Texas, pop-up into a full location.
While unexpected challenges brought moments of uncertainty, they also became opportunities for us to pivot with purpose. Each relocation allowed us to adapt and grow, always with our customers’ needs at the forefront. These moments of flexibility and determination strengthened our bond with the communities we serve.
Now, we’re proud to call Missouri our home base. We set up a pop-up in downtown Jefferson City, where we connected with the community and shared our unique style while we searched for the perfect permanent spot. We've now found it - downtown Columbia is the perfect place for The Edgy Cowgirl to flourish, and we cannot wait to keep growing, connecting, and bringing you the best of our western-inspired style right here in the heart of Missouri.
A Mission Rooted in Faith
At its core, The Edgy Cowgirl has always been about more than just fashion. I believe that God has a plan for all of us, and this business is one way I can share His love. Through every step of this journey, my goal has been to create an environment that is welcoming to all—where we celebrate confidence, kindness, and the beauty of individuality.
Our mission includes showing love in everything we do, educating others about body image and struggles, and creating a safe, supportive space for everyone who walks through our doors or visits us online.
Looking Ahead
As we settle into our new home in Missouri, I’m filled with excitement for the future. We’ll continue to offer high-quality, unique pieces, connect with our customers, and stay true to the values that brought us here.
To all of you who’ve shopped with us, shared our story, or encouraged us along the way—thank you. You’ve helped turn this dream into a reality, and I can’t wait to see where this journey takes us next.
Stay bold. Stay blessed. Stay edgy.
— Aubrey